About the Race

The 2017 DMSE SPORTS CLASSIC held July 22 to 23, 2017 will Start/Finish at Merrimack College and run the streets of Andover and North Andover, MA. The DMSE Sports Classic (formerly known as the Runner’s World Classic) will be back July 22 through 23 at Merrimack College for a weekend of running.

Founded by and managed by Dave McGillivray Sports Enterprises, there’s a race for runners of all levels and for the entire family. The races feature a start and finish on the beautiful campus of Merrimack College.

We’re lucky to work with and support some wonderful Massachusetts-based charities. Below is the 2017 list of participating organizations.

2017 Charity Program Participant List


About the Company

The DMSE Sports Story

When Dave McGillivray founded Dave McGillivray Sports Enterprises (DMSE Sports, Inc.) in a Medford, Mass. storefront in 1981, running was known as jogging, wicking material was a terry cloth headband, and sports drinks and running shoes were in their infancy… more >>

President, DMSE Sports

Race director, philanthropist,  motivational speaker,  accomplished athlete.  Dave McGillivray is a professional with a purpose. From his extraordinary run across the U.S. to benefit the Jimmy Fund and Dana-Farber Cancer Institute in 1978 to serving as technical director then race director of the BAA Boston Marathon since the 1980s…

Our Races

Known today as DMSE Sports or just DMSE, the company and its 75+ consultants manage more than 30 major road races and charitable events per year, including the B.A.A. Boston Marathon, TD Beach to Beacon in Maine, Feaster Five Thanksgiving Day Run, Harvard Pilgrim Finish at the Fifty at Patriot Place, the Boston Marathon Jimmy Fund Walk, and the recently added New Balance Falmouth Road Race, to name a few.


DMSE Sports is also a pioneer in what is now one of the most important aspects of the athletic industry – combining athletics with philanthropy. Nearly every DMSE endeavor has that unbeatable combination of fitness and fundraising, giving back to the Jimmy Fund and Dana-Farber Cancer Institute, Boston Children’s Hospital, Lazarus House and many others.

About Sponsorships & Partnerships

Partner with an Experienced and Proven Team
With the overwhelming success in race production, DMSE Sports continues to be a trusted sponsorship partner by providing marketers awareness building and conversion tracking opportunities as well as serving as a vehicle for corporate wellness programming and community initiatives with non-profits and charities.

Our multi-day event provides many opportunities throughout the event weekend and the months building up to identify and cultivate relationships with runners of influence in the local and national running community.

Sponsor packages are catered to specific needs/opportunities, so we begin by listening to meet specific marketing goals and objectives before aligning with our offerings. We provide a variety of packages from Title, Presenting, Official-Exclusive category and Corporate & Community.

Contact Our Strategic Partnership Team
For more information about The Classic and sponsorship opportunities, please email Ron Kramer, ronkramer@dmsesports.com.

Meet our Sponsors & Partners

Click Here for our Directory >>

Contact Us

77 Bear Hill Road • North Andover, Massachusetts 01845
phone – 978.258.8226 • fax – 978.258.8336
Email Us